Goldacres 40-year Celebrations

Goldacres 40 years

We were pleased to join in the 40-year anniversary celebrations of Goldacres in late February at their Ballarat site. They are a valued customer who we have worked with for over 13+ years. They have quite an amazing story to tell which they have kindly supplied below.

“In the late 1960’s Mr Edward Richards started a small retail business dealing in motor vehicles, fuels, oils, wool buying and general farm machinery in the small central Victorian town of St. Arnaud.

St. Arnaud was founded in the gold rush era and was a very prosperous community. The town is also surrounded by good farmland and at this time the local economy was quite strong, resulting in the business prospering. However in late 1960’s Mr Richards was fatally injured in a car crash, leaving behind his two son’s John and Edward.

At this time John who was in his early 20’s was working in Melbourne as a junior accountant, some 250km away. Not wanting to let the business finish he decided to move back to St. Arnaud and take over.

Over the next few years John toiled away with the business and slowly started to grow the range of products offered, which now included hay making and light tillage equipment to service the local area.

It was around this time that herbicides started to become a popular alternative to mechanical weed control and John saw a gap in the market for a robust, purpose built sprayer. And so in 1978 the first sprayer was built and the Goldacres name created.

The move into spray equipment could not have come at a better time and many local farmers were keen to try out the new technology. As a result demand outstripped supply, John decided to focus purely on sprayers and drop the other product lines. A major expansion of the existing facility was also undertaken.

Then disaster struck the Eastern parts of Australia in 1982-1983 with severe drought conditions and interest rates hovering around 18%. Victoria was hardest hit, leaving Goldacres in a very serious situation.

However, when things are at their worst, they are often at their best.

At this point John decided that if Goldacres were to survive then he had to diversify the range and look further from the St. Arnaud base and start appointing dealers across Australia to sell his product.

The strategy worked and after many hard years of effort and plenty of miles driven Goldacres sprayers started making their way on to farms across Australia.

It must be acknowledged at how hard it was at the time, there were no mobile phones, the internet did not exist, and neither did a basic computer. To source components involved hours of driving, using payphones and phone books. International travel took several days and communication almost impossible. But through the challenges the Goldacres brand prospered.

By the late 1980’s Goldacres employed 18 staff at the St. Arnaud site.

Through the 1990’s the company was producing almost 2 Prairie sprayers per day in the peak selling period which was January through till June, as well as a range of three point linkage and 12 volt sprayers. In the later part of the year production switched to horticulture sprayers, with models such as the director and rowcrop series proving popular.

It was also a time when John’s two sons had started to take an interest in the business. The oldest, Roger, embarked on an engineering degree in Ballarat, while Stephen pursued an Ag science degree at Longerenong. After finishing, both joined Goldacres on a full time basis, Roger in Engineering, Stephen head of spare parts.

Also around this time saw changes in the type of sprayers being used across Australia. Bigger capacity, 8000L Prairies were becoming common place, wider booms and more efficient operation was required. Self-propelled sprayers were starting to be used, and Western Australian farmers were very early adopters of these, with many importing their own from the USA.

This led to extensive research into the self-propelled sprayer market including visits to four major US manufacturers, after much debate it was decided that Goldacres would engineer and build its own.

This is a major turning point in the history of Goldacres and one that could not have predicted at the time the importance of that decision.

The early 2000’s saw steady development of the self-propelled sprayer model which at the time the cab chassis were being built in a small rented factory in Ballarat and then driven to St. Arnaud where the tanks, plumbing and booms were all fitted. It would soon become apparent that Goldacres had outgrown the St. Arnaud site.

In 2004 a purpose built facility incorporating a large office complex was constructed on the outskirts of Ballarat. After 26 years, Goldacres now had a second home.

But shortly after drought conditions struck again and orders for trailed sprayers dropped dramatically. At this point of low sprayer production it was decided that trailed sprayers greater than 3000L would be built in Ballarat along side the self-propelled sprayer range, and the smaller products which included 12V, 3PL and trailed sprayers with capacity of up to 2500L be built at the St. Arnaud site. With the downturn in sales an all new Prairie Advance model was redesigned in readiness for when the seasons returned, and this occurred in spectacular fashion when an order influx of 250 plus trailed sprayers was taken in just a few months.

As the trend for larger farm holdings continued across Australia so did the desire to own self-propelled sprayers. No longer was the trailed sprayer the mainstay of the Goldacres range. In less than a decade the self-propelled sprayer would represent more than 50% of the company turn over. No longer was Goldacres competing with just other Australian trailed sprayer manufacturers, but Global giants!

In the last 6 years Goldacres has been forced to make radical changes. The product range has increased dramatically to suit other markets within Australia, we have had to change the way sprayers are designed and built in order to stay competitive. We have a team of 160 people across 2 sites focused on sprayers. Our engineering and R & D team has quadrupled, the production team includes a dedicated quality and continuous improvement department. The production facilities have expanded. Our dealer and customer support division helps keep thousands of sprayers in the field going. We use the latest in 3D cad software and ERP manufacturing systems. We are investing heavily in the transformation of the Ballarat site to further improve the manufacturing efficiency, safety for our staff and the ability to build sprayers that Australian farmers require.

Thankyou Australia for making the first 40 years great, we look forward to what the next 40 will bring.”

We congratulate the Goldacres team on this milestone and wish them continued success over the next 40 years.

Pictured in the photo from left to right are Matt Peterson (ATT), Stephen Richards (Sales & Marketing Operations Manager-Goldacres) and David Naughton (ATT).

Comments: 0

Harvest recognised as industry experts

(Pictured: Russell Kennedy providing technical training at Harvest Tyres field day.)

Recently our resident technical advisor Russell Kennedy was featured in Crop Gear magazine, a leading rural Australian machinery publication. He was interviewed on the important subject of correct tyre pressure.

According to Russell “Your tyre is designed to have a certain shape under load and if the tyre is over-inflated the result is a smaller footprint, causing increased soil compaction and a rougher ride. It can also lead to rapid wear and/or tyre failure".

Under-inflation or too little air in a tyre is also a problem and can lead to sidewall cracking, bead cracking and tread lugs becoming torn around the edge as well as higher fuel usage.

Russell says that "all too often, tyre dealers and farmers fail to take into account the many variables that need to be considered before deciding on air pressures". He also notes while many tyre dealers and farmers set thier pressure correctly, often they are not adjusted when the machinery's use or application changes. Including switching from field use to road use and pulling different implements. 

Variables that should be considered include a tractor’s weight splits, the weight of attachments, the loads placed on the drawbar or three-point linkage, the job being undertaken, and the operational speed of the tractor i.e. field and or road applications.

One of the biggest misconceptions, say the experts, is that tyres carry the load. As Russell has told us all at Harvest Tyres “Air carries the load”. While this may seem like a simple point its importance cannot be overstated. For this reason amongst many others Russell recommends speaking to your tyre manufacturer about the correct pressure to run in your tyre for your application. site de rencontre gitan gratuit rencontre femme celibataire 24 citas de pagina web normas apa dating a man 8 years older than me rencontre chretienne quebec binäre optionen otc conocer gente de peru Other articles you may like:

Why you shouldn’t fluid ballast your radial tyres

Read the original feature in Crop Gear magazine here.


Make sure you never miss a post. Follow us on social media:

Facebook Twitter Instagram

Comments: 0

Harvest Sponsor Farming Innovation

Harvest Tyres are proud to announce that we have partnered with Kondinin Group & ABC Rural for the 2017 Farmer of the Year Awards

As an Australian owned business that focuses on innovation and excellence we are thrilled to help formally recognise some of Australia's best farmers and their contribution to our industry.  As part of Harvest Tyres ongoing support of Australian Farmers, we have sponsored the 2017 Harvest Tyres Award for Excellence in Innovation.

National Farmers’ Federation President and Liverpool Plains farmer Fiona Simson said the awards program was one of the most significant in the agricultural community, and that she was looking forward to seeing the level of nominations received this year.

To nominate a deserving farmer visit: 

The 2017 Award winners will be announced on August 16th and will be broadcast live on ABC Rural’s nationwide Country Hour radio program. 

The winner of the Award will be celebrated in print within a feature booklet to be inserted into Kondinin Group’s Farming Ahead as well as on Harvest Tyres Social Media & Website. 

For the latest updates make sure you follow HARVEST TYRES on Facebook, Twitter & Instagram

Comments: 0

Self Propelled Sprayer Pressure Perfection

The importance of correct tyre pressure is critical to safe and efficient tyre operation but getting your pressures right can be a complicated process. Harvest Tyres know the challenges that customers face when they try and calculate tyre pressures for themselves. Currently, all tyre manufacturers provide a recommended maximum load and pressure, however, this advice is general. Because of this, your specific optimum tyre pressure may be different to your neighbour, even if you have the same equipment and similar work. Likewise, you may require one pressure for road work and another for field service. When you factor all of this in it can become confusing and difficult for the average person to get their tyre pressures just right.

At Harvest Tyres we know the importance of correct tyre pressure which is why we offer a free tyre pressure calculation service to all of our customers. Our engineers and technical team take advanced measurements, factor in your unique work, soil and tyre requirements and set your vehicle up with the correct pressure.

“There is no question that running the optimum tyre pressure for a given load will prolong tyre life and this is especially important on machinery where there are considerable load spikes, for example with harvesters, sprayers and chaser bins,” Matt Petersen, Eastern Original Equipment Manager – Harvest Tyres.

Because many self-propelled sprayer operators perform a combination of road and field work, they often require two different tyre pressures in the same day, one pressure for road service and another for field service. When Spray contractor John Heggie approached us to help improve his vehicle’s tyre performance we couldn’t have been happier to help.

Harvest Tyres technical team visited John and measured his machine, the weight on each tyre, his typical usage and the load he carries. Harvest concluded that he required a higher pressure for road service and lower pressure for field service.

“Harvest Tyres have been really helpful. Not only in showing great interest in where we were going but [they] also came up and had a look at the machine and then came back as part of the installation process.” “[Harvest Tyres] were able to get some really great details; weights with the machine loaded and in the shed… Harvest tyres have been great”, said John Heggie.

After discussing how he operated on a day to day basis we realised that changing pressure on the move would not be suitable for John and his business. To overcome this challenge a unique solution was proposed. An inflation system was added to John’s sprayer which allowed him to automatically inflate and deflate his tyres to two set pressures, 45psi for road and 25psi for field. Now john can run the optimum pressure for his Harvest Tyres no matter where he works and he’s never been happier.

 “It all runs off the sprayer’s standard air system and it has the added benefit of being able to monitor tyre pressure as well. There’s a built-in isolation protection system too so if you get a puncture in a tyre, the others will not deflate.” Mr. Heggie stated.  

John said the simplicity of installation and the support from Harvest Tyres had been fantastic. 

For your free tyre pressure calculation call Harvest Tyres us today on 1300 761 802.

To learn more watch the video here:

Make sure you never miss a thing by following us on social media; 





Comments: 0